We make clean, clinical skin health products for all humans. And since you're a human, that means we make products just for you. Skincare that's designed and formulated for all skin types and skin tones and gender inclusive - what a novel idea.
Plant power + lab science = easy, effective, pro-planet skincare. Always inspired by nature. Never tested on animals. Our formulas start with the incredible power of plants and synthesize them with cutting-edge science to amplify their effectiveness and create user experiences that aim to exceed expectations.
Sustainability is a journey. We started ours as one of the first US-based skincare brands to use eco-friendly Tech Packs. We continue the journey every day by applying creative thinking and common sense to everything we do - all with the goal of minimizing our environmental impact.
As seen in...
We believe that great formulas deserve equally well-considered packaging. We launched our first products in pouches –one of the first American skincare brand to do so. Borrowed from the food industry, we developed our proprietary Tech Pack™ packaging in partnership with an engineer to help protect the active ingredients in our formulas (like those vitamins and antioxidants) from oxygen and UV light while looking cool and being easy to travel with. With a very high “product-to-package” ratio, they have a significantly lower carbon footprint.
Awards.
- LuxLIFE Global Excellence Award / Best Plant-Based Beauty & Wellness Products Brand - USA
- Men's Health Grooming Award / Matte Face Moisturizer
- GQ Grooming Awards / Custom Triple Blade Razor
- British GQ "Best New Product In the World" / Cooling Shave Cream
- GQ Best List / 360 Protective Eye Serum
- Men's Health Grooming Award / Soap-Free Gel Face Wash
- GQ Grooming Awards / Protective Matte Moisturizer
- Brand Packaging Editor's Awards / Tech Packs
- American Graphic Design Awards / Tech Packs
- Esquire Grooming Award for "Innovation" / Tech Packs